Fit for the Future event
Fit for the Future - Safeguarding Customer Relationships for the Upturn
11 November 2009
Business services company, Grass Roots, recently hosted its second forum this year to provide business professionals with the opportunity to contribute their own insights and learn from peers who are facing similar issues. The event attended by specialists in customer service, retail intelligence, marketing and learning was held at Wembley Stadium in North London. Entitled Fit for the Future - Safeguarding Customer Relationships for the Upturn - the discussion enabled delegates from a cross-section of industries to share experiences and best practice. They also explored ways to help their companies retain customers and employees for the inevitable upturn in the future.
The session started with a keynote address by Don Hales, Founder of the National Customer Service Awards and Customer Service Training Association, who shared a examples to illustrate the importance of great customer service. Grass Roots then facilitated discussions to enable participants to share common customer engagement challenges and understand how these are being tackled by companies.
Insights taken away by delegates to help them back in their workplace included a renewed focus on employees understanding the value of customers, the importance of driving the customer message form the top down and peer to peer/customer to employee recognition to reinforce great customer experiences.
Ian Luxford, Learning Services Director, Grass Roots said: “It was an interesting forum with valuable input from a cross-section of industries. Everyone agreed that, even in today's climate, it is important to take time out form the normal routine to think outside the box, share experiences and learn from others.”
Feedback after the half day event was very positive with all delegates stating that the event had met their expectations.